Content / Tourism Promotion
Desa Ciasmara
Year
2024
Role
Content & Communication
Category
Content
The brief
Present a village destination to an audience that scrolls quickly and has never heard the name before.
The challenge
Place promotion often leans on generic words like 'beautiful' and 'hidden gem'. The place needed a specific character instead.
The idea
Lead with what a visitor would actually notice first, then let the visuals carry the atmosphere and the copy carry the invitation.
The process
- 01Collected the details that make the village distinct.
- 02Built a content concept around a visitor's point of view.
- 03Wrote promotional copy paired with the visual direction.
My contribution
- Content concept
- Promotional communication
- Storytelling
The outcome
The content presents the village with a clear personality and an audience-friendly narrative rather than a list of generic travel adjectives.
Skills used
- Content writing
- Storytelling
- Promotional content
- Visual communication
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