Marketing Communication
Marcom Fusion
Year
2025
Role
Communication & Content
Category
Communication
The brief
Bring a marketing communication idea into a form an audience can read, follow and remember.
The challenge
Communication plans are usually written for internal readers. The public-facing layer needs a different language.
The idea
Translate the strategy into plain, human sentences before any design happens.
The process
- 01Clarified the core message in one sentence.
- 02Structured the supporting communication points.
- 03Wrote audience-facing copy from that structure.
My contribution
- Communication planning
- Messaging
- Content writing
The outcome
The message hierarchy is clear: one main idea, supported instead of competing with the rest of the content.
Skills used
- Marketing communication
- Messaging
- Content writing
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